“Having a plan on a specific amount for renovation and then actual cash, being more liquid and putting more back into the business. “Our business is a fashion business – but there’s a fashion to anything, a way of thinking, seeing things differently and it costs money to do that,” says Segretto. How do you redirect the extra money? Zazú’s luxury upscale brand means ongoing renovation. Having outside objectivity and expertise raised the business value across the growing company.
As he gradually took over the CFO position for Zazú, Apex streamlined the transition. One of Segretto’s sons graduated with an accounting major and worked for a Big 4 firm. More than just tax planning, it’s a good sound business strategy for achieving growth and moving forward with a succession plan for our sons taking a bigger role in business.” He adds that the people at Apex were “easy to work with and fun.” “Apex has been a good go-between for all the parties in the business so we have a more unified vision and strategy. “I have three sons that work with my wife and I,” says Segretto. Objectivity Paramount for Family-Owned Businesses “It has fleshed out problem areas that kind of were lingering for a long time, a real positive outcome from that,” says Segretto.
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Through different exercises, managers learned how to lead more confidently with a clearer understanding of their roles. To get a refund is a great thing.”Īpex’s FutureBiz also helped Zazú enhance its business value by providing forums for Zazú managers. there was actual dollars I benefitted from. Tax preparation, after the planning and talking. How did Apex help on this front? Segretto says, “Being in business and owning commercial real estate, there were things like cost segregation and there was a lot of tax benefits I was missing out on by not having cost segregation – tens of thousands of dollars. “Accounting is business planning advice – it’s a necessity when you run a business that looks out for tomorrow,” says Segretto. More than knowing the tax code, he points to the strategic business strategies he has used through Apex’s FutureBiz program, a small business solution focused on improving profit, minimizing taxes, maximizing business value, and growing leadership. I had been missing out on a lot!” The Tool of Choice: Business Strategy Every year since I’ve been with Apex, I’ve gotten a substantial refund so they have pointed out the many tax loopholes I was missing in the past.
I never had any tax benefits ever prior to working with Apex in terms of getting any type of a refund. “Prior to them, I had an accounting firm. I’ve been working with Apex for about seven years,” said Segretto. “There’s a distinct difference between Apex in that they actually drive a huge amount of satisfaction in seeing us earn more,” said Segretto. So when Segretto decided to switch accountants, he wanted to make sure he picked people who cared about his company as much as he did. “It’s 24 hours, thinking about it, talking about, it’s part of who we are.
He, his wife, and three sons own the upscale Zazú salons with locations in Chicago, Hinsdale, Wheaton and Naperville.īeing a business owner is never part-time.
Sam Segretto has built a business on making people look beautiful.
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